Media Blog Post Number 5

     Last night, I decided to pick up a Sunset magazine and take a look inside. While skimming through the magazine, I happened to stop on this advertisement for Johnsonville, a sausage-producing company. I read this over several times, and I noticed several interesting things within this advertisement, all while staring hungrily at the mouthwatering picture of the delicious plate of pasta in the middle of the advertisement.

     Firstly, the advertisement states their chicken sausage has 50% less fat more than once. This could be too get the message across to the readers, and possible consumers, that this product is a lot healthier than other brands of sausages, while still remaining delicious, with the 100% Johnsonville taste. With the 50% less fat, people would feel better about buying this specific sausage, thinking that they are eating healthier by buying this. This is especially effective on people who are conscious about their weight. Even if you aren't too worried about your weight, the 100% Johnsonville taste will encourage any other readers to buy this, with their unique, delectable taste. This advertisement also states that  these sausages are made with "naturally lean chicken", or a "blend of chicken with the freshest cuts of pork". The producers of this advertisement are further reinforcing the idea that their sausages are of the highest quality, with pristine ingredients.

     Also, these sausages are "perfectly seasoned with a taste your family will love". This might encourage any mothers or fathers to buy this sausage to be a key ingredient in a dinner the whole family can enjoy. This statement widens the target market range by including anyone who has, or is in a family. They say that everyone in a family can enjoy it, so perhaps those who aren't in a family may not get the same kick out of eating this as those who are in a family might.

     This advertisement obviously uses the psychological need for food, because this whole advertisement is trying to get you to buy their sausages to eat when you get hungry. The large image pasted right in the middle of the advertisement does a good job at making people hungry and giving a good example as to what their product might be used for. Overall, this advertisement was effective for me because the combination of the "perfect ingredients" and the delicious looking image made me crave for some Johnsonville sausages.