The attractive woman in the background of this advertisement is what made me stop and take the time to read this. When i first glanced at it, I thought the lady was to attract men to read it, but when I took the time to fully understand what they were selling, they were actually using the women to show others how good they can look if they simply use this product. Also, the NO WAY on the palm of her hand made me want to know NO WAY what.
The stunning woman in the advertisement was used as an example of how people can look if they buy and use this product: a hair treatment shampoo. This narrows the target market profile to females, and with only a Caucasian woman in the background, possibly even narrowing it down to Caucasian white women. A major need targeted by this commercial is the need for attention. The women who want to gain more attention just need to start using this hair treatment, and within days will be showered with attention. A testimonial is also used for this, as in the bottom right corner it says "Official hair sponsor of the US Synchronized Swim Team". This makes their product that much better, and they were sponsors of a winning team, and this might even use the need to achieve, as the swimmers who used this hair treatment won, and so may you if you use this product.
The technique of Magic Ingredients is also very prominent in this advertisement, as the magical ingredient, Infusium 23, is made up of "proteins and vitamins" used to stay in your hair longer, and keep it healthier and looking better. There are facts and data present, with the statement that "Every time you rinse out your hair treatment, you rinse out 95% of what you put in." However, this new product does not wash out 95%, though it refrains from saying how much is actually lost when someone rinses out their hair.
There is NO WAY anyone can not be convinced by this advertisement, as the producers use a wide variety of needs and techniques, and if one doesn't get you, the other will.
Good job Ryan. I noticed that at the bottom it also says that this product is beauty boosting, so the ad is using the technique of simple solutions. All you have to do is use the product, and your hair beauty will be boosted.
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