MEDIA BLOG POST NUMBER 4

      "It's only weird if it doesn't work." That is the motto recently used for the Bud Light beer commercials. When I watch football with my brother and dad every Sunday, this commercial never fails to appear. This commercial is a favorite of ours, and every time I think of football, I always end up thinking about Bud Light beer, however briefly.

     Many fans of different teams are all anxiously awaiting a game-changing field goal. As they do so, they are all fiddling with their good luck charms, performing lucky rituals, or turning the "Bud Light" label facing the television, which "It's only weird if it doesn't work". After all of these little ceremonies are completed, the wait is over, and a wave of euphoria washes over everyone as the deciding field goal is good!

     There is no real talking until the very end of the commercial, when a hidden announcer says "The official beer of the NFL", which makes it sounds that much more desirable. Throughout the main course of the commercial, there is a catchy tune playing, with the words "Very Superstitious" repeating itself. This makes Bud Light seem like something you can believe in, and if you drink Bud Light and then face the label towards something, whatever you want to happen, will happen. The song also help people, whether they realize it or not, remember this commercial. I found myself singing this catchy tune while doing work.

     The use of popular, well-known football teams, such as the 49'ers and the Colts was also effective in further endorsing this beer. Because Bud Light is sponsored by the NFL, National Football League, they can use these professional football teams, and make it seem like their wins were all because people faced the label of Bud Light towards the television.

     This commercial could be using the need to achieve and the need to for affiliation to sell their product. The are targeting those with the need to achieve because in order for the football team to win, the viewers must turn the beer bottle. When the all the beer bottles are turned in the correct position, the teams gain some sort of ability that allows them to win the game. This identifies Bud Light with winning. They also target the need for affiliation in this commercial, because in every transition, there is a group of friends all testing their luck and drinking Bud Light together. When I saw this, I got a sense that when drinking Bud Light, you will always have friends around with you.