The first thing I read on that page was the big, yellow 'ZING!' when I usually hear the word zing, the word zing is connected with usually has a positive connotation. That's why, when I immediately read the 'ZING', I felt this dressing would be a good choice. After I read the entire advertisement, I realized that the producers of this advertisement used the word 'ZING' several times throughout. This was probably used to reinforce the positive feeling people develop towards this specific dressing. 'Zest' was also another word used multiple times, and when I think of zest, I think of a pleasing taste, which again could be what the producer wants the viewers to think. The line, "Want to make your chicken kickin'?", was also an attention-grabber, with a nice little rhyme to capture my attention. This quote, along with the image, kind of lost me because I use dressing solely for salads, and the use of it to marinate chicken confused me a little.
Also, the advertisement is vague in certain spots, such as "the bolder the better". This just states that the bolder the better, and not actually stating that their dressing is bolder than others. This maybe a misconception, as readers might think this Italian dressing is bolder and better than any other Italian dressings out there. Even if it is bolder, the producers are still being vague by not saying how much bolder, or why and how it is better.
The advertisement was very effective at catching the reader's attention, but there were many vague words that, when carefully read, could drastically change what people think about the product, in this case Italian dressing.
I like this ad! The onomatopoeia definitely caught my attention, along with the visual appeal. I also liked the rhyme that they used because those types of things stick in my head! The same will probably go for people at the market, when they're shopping for a product, like your salad dressing, they'll remember that rhyme! Zing and Zest are also words that help create a mental picture in our minds. As a result this ad has been very influential on me, and now I'm craving salad and dressing! You also did a good job identifying the vagueness and thoroughly interpreting the marketing tactics in this advertisement. Good job narwhal! way to be magical (:
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