MEDIA BLOG ENTRY NUMBER 3

     I have a soft spot when it comes to cute animals, so when I saw this cute little cat holding standing and doing the potty dance, I immediately liked this advertisement. There is a cat right in the middle of a fancy, royal-looking house. I didn't notice what they were advertising until a few minutes, because the writing for it was so small, and on the bottom.
   

As I said in the previous paragraph, what caught my initial attention was the giant cat standing in the middle of the room. The cat had sad, puppy-dog eyes, like it needed something. I found this to be very comedic, especially when I saw that the cat looked like it was dancing the potty dance, which I can easily relate to. Also, the elegant room was also interesting to look at. When I saw it, it made me think of a really nice house that some royal family would own, like the inside of the White House. The painting and furniture made it seems like the cat was very important, and that he needs his litter box to be clean for him to use it. The image drew me in, and was very effective at keeping me interested in what this product is that a fancy, high-class cat would use.
    
Also, the 'Odor Eliminating Carbon' used in this kitty litter makes it sounds superior to the other kitty litter competitors. This advertisement is conveying the fact that their product is above and beyond the other ones, containing these carbons that eliminate odors. This image helps to show that while this cat won't use normal kitty litter, this Fresh Step is what a rich, pampered cat like him would use.
    
The producers of this advertisement are targeting the need to nurture. By using a cute, innocent little cat, they are trying to get people to want to have their own cats feel good, and by using this litter, is what they will do. This is a very effective ploy, as even though I do not own a cat that lives with me, I still want to buy this kitty litter, in order to make this sad looking cat a happy kitty.